Effective Use of Social Media

Posted on October 11, 2011 by


Am I gullible? It depends on who you ask. Nevertheless, I couldn’t help but to be drawn to a potentially inflammatory article claiming how “Social Media is a Waste of Time.” Granted, the primary audience for this article may have been small business owners, however, the  information listed can be applicable to anyone.

Social Media is the latest and greatest buzz word among entrepreneurs and college students. However, what are the steps necessary to get the most out of this medium? According to the author it comes down to following six fundamental rules:

  1. Pick the right channels: Go to those social media sites where your customers/audience are located.
  2. Write posts for your customers, not you: Isn’t this self-explanatory? Unless you’re a foodie that writes for other foodies, the public-at-large doesn’t want to hear about what you ate on last Sunday’s Brunch menu!
  3. Give to Get: What offers can you make to drive loyalty?  Who doesn’t love a deal? Who doesn’t like to feel special? Nuff said.
  4. Mix it up. Dull content is like Spam. Like most people I’m not a fan of Spam in a can or in my email box. Interesting and varied content is always welcomed.
  5. Budget enough time to engage, or else hire someone. This is critical for business owners but for college students (or #W315) it’s about posting consistently.

In the final analysis, Social Media need not to be a  tremendous waste of time which yields minimum results. Taking time to establish a plan can greatly increase chance for success. After all, that Field of Dreams adage, “Build it and they will come…” does not apply when it comes to having a meaningful relationship with Social Media.